We rebranded GMT and created communication and development materials to raise awareness of the world’s largest terrestrial telescope project.see details
home-gmtogiant magellan
rebranding, website,
and promotions
articleExit Ethics for All Future Former Employees. Spring 2015 issue of HOW Magazine.
GMTConferencePostergiant magellan
community science
meeting promotions
home-10-who-mentorkorn designcontributor
Petrula was chosen as one of ten innovators to share stories of helping young people discover and channel their creative potential and passion.see details
home-how-design-livehow + print
leadership conferencespeaker 2016
Through writing, speaking, and judging, Petrula continues to be a leading voice in the design and design education communities.see details
Vrontikis says the Yahoo branding campaign is only drawing attention to the problem. “The cost may be they’re trivializing not only their own mark but the process of developing a brand.”
UCLA Extension selects leading designers to create covers for their printed catalog. The collection of covers is known as The Master Graphic Designer Series.see more
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home-lemonade-artlemonade restaurant grouprebranding
home-lemonade-exteriorLemonade has become LA’s most popular fast casual restaurant chain. As part of a rebranding program, we refreshed their existing mark, created custom symbols and graphics, and established color palettes to influence the look of their website, as well as print materials, menus, labels, signage, and packaging.
home-lemonade-logolemonade restaurant grouprebranding
“I cannot say enough about how impressed I am with your work. I swear we’ve tasked a 1/2 dozen people to come up with the same material over the course of the past 12 months and no one got it but you. Nicely done.”
Petrula Vrontikis and colleague Terry Lee Stone have created a number of Lynda.com professional practice courses for a series titled, Running a Design Business.see courses online
home-carnegie-observatoriesthe carnegie
Working with the Carnegie Observatories on the design of their print and digital communications has been a great honor.
home-becoming-a-graphic-digital-designerbecoming a graphic
and digital designer
book contributor
In their most recent book, Steven Heller and Veronique Vienne asked Petrula and fellow leading designers to give readers a glimpse into their everyday operations and inspirations.
“I was struck by how directly the classroom critique applied to the real-world skills needed in the workplace. I thought about our own company, where we highly value collaboration, and group discussions are a daily occurrence.”
home-artcenterlinkedin influencer articleby lynda weinman
home-print-is-not-deadhow + printdesign
After judging the 2013 PRINT Regional Design Annual, Petrula summarized how companies and organizations are using graphic design to communicate to their target audiences.
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of graphic arts
award recipient
Petrula received the AIGA Fellows Award from the Los Angeles Chapter in 2007.
home-dine-lalos angeles convention
and visitors bureau
dine LA advertising
A transmedia promotional campaign for Dine LA Restaurant Week encompassed motion and still graphics for a broad spectrum of media outlets.see details
home-weinman-fairey-nikoseyThe Art Center “3×3” events are an essential link in the chain of offerings that enable design students to understand what is expected of them both creatively and professionally.
Petrula curates and moderates the ongoing “3×3” series, inviting three creative professionals from various design fields to address a topic of interest.see details
home-petrula-speaking-lyndaart center
college of design
event planning
and promotion
home-yo-lai-doart center
college of design
event planning
and promotion
home-green-mbamonterey bay aquariumphotographyThe Monterey Bay Aquarium acquired this image of California Kelp taken by Petrula. It was showcased in their Shorelines Magazine and a key image for their 2015 California Oceans Day development campaign.
“Vrontikis is a devoted scuba diver, turning many of her aquatic adventures into thought-provoking imagery.”
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annual events and reports
Looking Ahead: The Changing Landscape of Philanthropy is an annual publication that explores trends in the philanthropic field, and provides perspectives from industry leaders.
We created branding and promotional materials for many of SCG’s annual conferences.see details
“Petrula provides first class quality tactics, ‘fit and finish, everything worked.’ We won many awards for projects she designed. What’s the point in being in advertising if you can’t get great work done?”
home-sagmeister-visionPetrula authored a 240-page book as a visual documentary of the objects, language, and experiences that have inspired the work of 18 of the world’s top graphic designers.
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“For over 20 years our approach has been fundamental, like the foundation of a building. If the approach isn’t solid, the style will be frivolous and won’t withstand the test of time.”
home-red-car-logored car wine companybranding and
A good story has always been the centerpiece of the Red Car Wine Company brand—high-quality red wines.
“Petrula is the source for bringing our creative community together.”
home-petrula-panelaiga los angelespanelist
blueprint series: the business of freelance